ATLANTA, Ga. — MELT, an Atlanta based sports and entertainment marketing firm, was presented with a Silver Stevie® Award in the Marketing or Advertising Agency of the Year category in The 12th Annual American Business Awards in Chicago last Friday night. Among MELT’s work honored was their activation of ESPN College GameDay on behalf of Coke Zero; their activation of their 12th NCAA Final Four; securing Reese’s as The Senior Bowl title sponsor; the KIA Motors activation of the SEC, and their 26 million dollar capital raise for Playon! Sports.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to winners during a gala banquet on Friday, June 13 at the Fairmont Chicago Millennium Park Hotel. More than 400 nominees and their guests attended. The presentations will be broadcast by the BizTalk Radio Network this week on Tuesday and Friday nights.
The 2014 American Business Awards were presented on June 13th in Chicago. The banquet for the new products & tech awards will be on Friday, September 12 in San Francisco.
MELT was chosen from among 3,300 nominations from organizations of all sizes and in virtually every industry. Organizations were judged in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. MELT was honored among other prestigious companies such as 97th Floor, OgilvyEntertainment, Sony PlayStation, and many others.
“MELT has enjoyed a tremendous year and this Stevie Award is a tribute to our great team, talent and clients,” said MELT CEO Vince Thompson.
Stevie Award winners were selected by more than 240 executives worldwide who participated in the judging process this year.
“It’s an honor for us to recognize and celebrate such an outstanding class of organizations and individuals,” said Michael Gallagher, president and founder of the Stevie Awards. “The judges were especially discerning this year. All of this year’s Gold, Silver and Bronze Stevie winners should be proud that the judges recognized their achievements and their ability to express those achievements in a way that captured the judges’ hearts and imaginations.”
Details about The American Business Awards and the lists of Stevie winners who were announced on June 13 are available at www.StevieAwards.com/ABA.
About MELT
Founded by CEO and President Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports and entertainment marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Check us out at www.meltatl2020.meltdev.net, on facebook.com/MELTatl, or on Twitter @MELTatl.
About the Stevie Awards
Stevie Awards are conferred in five programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A sixth program, the German Stevie Awards, will debut later this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Sponsors and partners of The 2014 American Business Awards include Biz Talk Radio, CallidusCloud, Citrix Online, Cvent, Engility, John Hancock, LycaMobile, PetRays, and Softpro.