HANGOUT MUSIC FEST GOES GLOBAL ON PALLADIA AND MYSPACE
May 14, 2012
GULF SHORES, Ala.—– For the first time in the event’s three-year history, fans of The Hangout Music Fest will have a chance to experience the concert on both Palladia and MySpace. The Hangout Music Fest, featuring Jack White, Red Hot Chili Peppers and Dave Matthews Band, will be served up globally, as part of a television and live stream deal by Atlanta-based MELT (www.meltatl2020.meltdev.net) and North Star Media, based in New York City.
The Hangout Music Fest (May 18-20) will once again attract 40,000 concertgoers to Gulf Shores Alabama for an all-star line-up of 40+ acts. MELT will serve as Executive Producer of all video aspects of the event from onsite to television to the live stream. As part of the production, MELT is producing a two-hour highlight show to air on Palladia, a Viacom network, as well as the Flaming Lips performing Pink Floyd’s Dark Side of the Moon, also set to for broadcast on Palladia. Additionally, MELT will be producing the three-day live stream on MySpace.
Fans can tune into www.myspace.com/hangoutfestival Friday through Sunday from 2-11p CST. Fans do not need to be a member of MySpace to join.
In addition to the live stream, MySpace will also archive the music for two weeks following the event, so fans can fully enjoy the VOD experience.
“MELT is pleased to partner with such a high caliber event and to be able to produce multiple pieces of content for fans to consumer across both Palladia and MySpace,” Vince Thompson, CEO and President, MELT. “We are proud to partner with Shaul Zislin and his fine organization, as well as further the reach and exposure for Gulf Shores and Orange Beach.”
The Hangout Fest was voted Pollstar’s “Festival of the Year” in only its second year and continues to grow in importance, stature, and magnitude on the summer music scene.
According to proprietor Shaul Zislin, “We strive to bring the most unique experience by merging the most beautiful beaches in the world with the best music performances in an intimate setting, and we are proud to be marketing and production partners with MELT, as they are important to the long-term vision of elevating this festival to world class status.”
With four stages and non-stop music, fans will now have an opportunity through both the Palladia and MySpace productions to experience all of the performances in full vs. having to choose from one act or another. Every year the festival continues to grow and add new features including VIP Cabanas, a Sky bar viewing area and DJ tent stage.
“Taking the Hangout Music Fest global represents the next step in our evolution as a world class live music event”, said Zislin. “MELT’s live production expertise, mixed with Alabama’s white sand beaches and some of the world’s greatest musicians, will make for compelling digital experiences for a new breed of Hangout fan worldwide.”
MELT will continue to work with the Hangout Fest in 2013 and increase opportunities for fans, corporate sponsors and content distribution.
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About MELT
MELT LLC is a fully-integrated Atlanta-based integrated sports and entertainment marketing firm. MELT’s award winning work has won acclaim such as Adweek’s Buzz Marketer of the Year, Event Marketer Ex-Awards and “It” List, MARCOM Gold Award, and Best in Atlanta, among others. MELT has full in-house production capabilities and has produced branded content for some of the biggest brands in the world. MELT recently wrapped up work on its 10th NCAA Men’s Final Four for the Coca-Cola Company this year in New Orleans; its fourth season of Full Throttle NHRA Racing; Kia Motors of America State Farm; Gulf Shores/Orange Beach Tourism, Taco Mac, Hangout Music Fest, and many others.
About Hangout Music Fest
Named “Music Festival of the Year” at the Pollstar Awards, the 2012 Hangout Music Fest features four action-packed days of music across five stages. This year’s festival sold out of General Admission tickets within two weeks of on-sale and has since completely sold out of all VIP-level passes. The newly expanded site includes an incredible array of activities and VIP amenities unheard of at music festivals, including swimming pools with stage views, the multi-level Sky Bar, fresh Gulf seafood, amusement rides, and much more.